Today most people get the newest information from mass media - written, broadcasted, or spoken information sources that reaches a large audience. lainaa heti tilille That means the mass media somehow influence the way people think and behave, but does that also means media runs the whole world and has ultimate power over the whole society? What is an actual role of mass media in today’s society and how does it affects the people? Scientists have carried out many researches and there are many different theories. Here are the basic theories of mass media influence on society.


The oldest one is limited effects theory. That means the effects of mass media are minimal and people still can have their own opinion. Although mass media really can reach large audience and people mostly use them as main information sources, they still have a choice between many different sources and they don’t trust in mass media unless they believe in the information because of personal reasons. Scientists who believe in this theory claims that people more relay on their personal experience, prior knowledge and their own reasoning not mass media announcements, however, this research was carried out almost 70 years ago, when the influence of mass media really was a lot more minimal. Nowadays the situation has changed dramatically.


Next one is the class dominant theory. That means there are some people who own and control the corporations that produce media and they have power over those who consume this media kulutusluottovertailu Basically, that means few people can control the entire society, because they are the only ones who can produce information. It is true, that the ones who runs and owns mass media really has a huge power and they impact the way people think and behave, but this theory is still exaggerated. Society nowadays is not so easy to manipulate with, because there are other information sources and independent journalists, who can tell the truth and people will still have a chance to choose what to believe in and what not. Again, this is a theory that might be true some longer time ago or in certain circumstances, but in modern world it is not really topical any more.


The third one is culturalist theory. This is the newest one. It combines the both previous theories and is most likely one. It claims that people create their own meanings out of the images and messages they receive from the mass media. That means society has an active role in creating mass media. Although media is still ran and owned by the small group of people and mass media can not be considered as truly reliable and independent, the owners of the media are not able to manipulate with society, because they choose what to watch or read, what to believe and how to use this information in further processes. People use mass media, but they can compare different sources and pass the information further as they see it, so mass media doesn’t have ultimate power anymore.



So mass media really is not that reliable and do supplies the society with information that is convenient for them, but nowadays there are so many information sources that people can still get the truth out of it. People can choose what to believe in and can use only the information sources they rely on.

Internet is slowly becoming more and more popular as a source of news. Television, however is loosing it’s influence. Internet probably soon will become main news source among every group of people, but is internet really better news source or people are using internet just because it is easier and more available than in romania? (imprumut rapid)

There are different options. Those who think internet is better news source base their decision mostly on variety of news available. On the internet many different news websites are available. That means audience can choose what news they want to read and also they have a chance to compare many journalist opinions. In television, however, there is only few news channel available, so audience must trust them without any comparison or a plurality of views.

Also as a huge benefit is mentioned the ability to choose specific topics. In television there is specific topics covered in each broadcast and audience must watch the whole broadcast, even if they are interested only in one specific topic. On the internet you can read or watch only articles that are binding to you. It is possible to get comprehensive information on every topic, but you are not forced to read it all.

Internet is also estimated as more reliable news source, because most of the news websites are independent and run by journalists or professionals in field of media or public relationships. Television, however is ran by corporate media. Their main aim is to gain profit, so they are feeding the news that are convenient to them.

And the last thing that proves internet is superior is the ability to provide the latest news. It task only few seconds to make an article on the internet, so you can know everything that is happening just few seconds later. In television, however, you will be able to get the latest news only when the broadcast starts. That might be even with many hour delay (even more than with credit doar cu buletinul). So those who are using internet can find out everything first.

By this we might think internet really is superior news source than television, but there are also some disadvantages of internet news. For example, in the internet everyone can make their own website and write news. You cannot truly trust the information, because you cannot be sure who writes it and how he gets the information. If there are no information sources stated, you cannot trust the news. Specialists in the field of media claims that even half of the news provided by internet websites are false. So if audience is not able to tell which news are reliable and which are not, they will get false information and will pass it by.


So internet really is superior in many aspects, but audience must be careful. As there is so huge amount of information provided on the internet, they must make sure information really is true. Basically they must make their own research to to find out what is true and what is not. Television however offers only small amount of information every day, but it is brought by reliable sources only which are always stated. Another question is – are television broadcasts corrupted or honest? The best option is still going through different news sources and figure out the truth by yourself.  

There are so many information sources available nowadays that it might be challenging to sort out this whole information provided and figure out what is true and what is not? It is important to know who to trust, so evaluate all the provided information very carefully. That will help you to become more critical thinker and will save you from being misled snabblån.

First you need to understand what kind of content you are perceiving and what is a purpose for that. Are you looking at news article, opinion post, advertisement, comment or something else? Find out who produced this content and what is his purposes of doing that? For example, if it’s news article created by journalists, it should be true, because the job of journalist is to provide true information to the audience. If you are looking at personal post, it is probably true, but saturated with emotions and it is nonobjective. If its advertisement it might not be true, because the aim of commercial is to show something from better side and hide all the disadvantages. In short, knowing what exactly you are perceiving is important in understanding weather it is true.

Next thing you need to look at is the source of information. Anyone can say or write whatever they want and nowadays that can be passed by very easily. If there is no source stated, it is not reliable information. If there is source stated, you must eventuate reliability of this source. Remember that you need to get to the provenance of the information. For example, if there is some news agency stated as source of article, you must figure out who provided the information to the agency. Only then you can be completely sure about the information. And even then you must ask yourself – how do they know that? If there is no answer, you cat trust the information låna pengar utan ränta.

Then you should evaluate evidences. It is similar to source, but a bit different. Just like in case of source, you must understand how can they know its true? Actually it means how close the author of the information is to the event or object he is writing about. For example, if you find an article about medicine and the author is average high school student, probably the information cant be considered as too reliable. How can a simple student know something important about medicine? But if the source is research institute, it probably is true.

And the lat thing is personal intuition. Unfortunately, even with serious research about reliability of the information we can never be completely sure. There can be article with many references on serious researches carried out by bet scientists, but even that can be fabricated. Information can be misrepresent and perceived very convincingly. And also there can be opposite situation – someone without specific knowledge in certain field must somehow know more than others. So sometimes only thing you can relay on is your own intuition.


In short, reliable information usually have references on reliable sources such as news agencies, interviews, researches, etc., and it is independent. If there is no the interested parties on the provided information itself, it should be true. Otherwise there is little chance that information is reliable.

Nowadays almost anyone is a part of social social networking. We use all kind of social networks for many reasons. It is not only used for communication anymore, but also as an important information source. Actually social networks has become primary source of information of this decade låne penger. That means people get the information mostly form social networks, but as it is possible to post anything and share it with others, the question arises – is it reliable enough to be used as actual information source sms lån?

Just think of how easy it is to create a post. If someone wants to feed false information to the whole society, all he has to do is create a post that is fascinating and interesting to the audience. Everyone will be able to read it and if the information in the post is set out convincingly, people will share it and these false news can even cause panic or condemnation towards someone. There have even been real cases when panic is caused by false posts. Making false posts is easiest way how to slander someone, so be sure there is plenty of them in social networks.

So does that mean we shouldn't read anything on social media? Not at all. Actually social media is a great help to actual journalists and news networks. It works both ways – journalists can find information on latest events on social media and posts created by journalists can be passed by, using social media. Journalists all over the world are doing that and it is working. They are professionals and they know how to tell if the information is true or not. They also check everything before making a post so information provides by journalists is usually true.

The thing is that people must know how to tell which information is true and which is not. First of all, you must look who has posted it. If it is some unknown website or just some person with no actual proofs of the information written in the post, you shouldn’t trust this information. Even more, you shouldn’t even read it at all, because that is exactly what these false news providers want. However, if the information is shared from reliable news website or there are actual source of information stated, there is no reason why you shouldn’t believe it.

Social media can be used to spread lies, but also it can be used to inform society about important events. Some information is reliable and some is not. The issue is that social networks themselves, don’t sort this information. If you can tell which is true and which is not, than social media even can be the best information source for you, because it is possible to find out all the latest information this way. If you are not able to tell if the information is true or not, it would be better to not use social networks as source of information. That can cause panic and create wrong opinion on important fats.