Nowadays mainstream media is one of the most popular information sources that people use every day. People mostly trust in everything that’s said or written in mainstream media, so we could say media has ultimate control over whole mankind - prestamos inmediatos. If there would be some fake news on some of the words biggest media platforms, people would go crazy about it. Nobody really wants to check if the news is true or not, because there is unconditional trust in media. Does that mean the one who controls the media controls the whole world and if so, who is the one who has this control?

A bit frightening is the fact that almost 90% of the world mainstream media is controlled by 6 major companies. These companies are CBS, GE, Disney, Viacom, Time Warner and News Crop. Although they are all USA news companies, they influence the whole world, because they provide news for European, Asian and other continent news companies as well. That means these six companies can tell people what to think and what to do. Does that mean we should look at every piece of information in mainstream media with doubt?

Actually, it is not as bad as it might seem. First of all, these six companies compete between each other. If one of them would come up with fake news, others should either play along or tell people the truth and in a name of competition, usually other news companies tell all the truth. They are all reaching for the ultimate power, but for now, they must be as true as possible, because otherwise they can lose the trust of the audience. If there would be only one ultimate leader in field of mainstream media, there really might be some fake news created, but now there is still balance.

Also, there is very strict control. Media can’t just make up fake news and spread it. First of all, the government of USA and other important institutions controls these media companies and second of all, the whole world is judging and watching. There will always be someone who knows the whole story and will object if they spot something that is not quite true. However, the controlling institutions have their own interests as well, so there might be some agitation going on.

And the last factor that doesn’t let the controllers of the media have ultimate control o the world is that there are also many small alternative media companies that can speak up. Although smaller companies can’t reach so wide audience and people still listen more to the huge media giants, there will always be a group of people who will listen to all the opinions and will search for the truth themselves.


So, the biggest control of the media still has the biggest news companies (prestamos personales) that were mentioned above, however, that doesn’t mean they have overall control of the whole worlds media. As long as there is competition, controlling institutions and most importantly, the freedom of speech, no one can have the control of people’s minds. The space for information is getting bigger and bigger, so everyone can tell what’s on their mind. There can be fake news fed, but people are those who choose whether to believe them or not.

We all know many information sources, so the question, where do people get the information from, might seem silly at first, but we wanted to figure out, what are those information sources that are the most popular among the whole society? Do people search for information to really find out the truth or do they just read and listen to everything that comes in their way? Here is the answer -

57% of the people get the news and actual information from television broadcasts. That includes cable television, local television and also network nightly. The local broadcasts are more popular, because there are provided the information that is closely related to the certain audience. People are less interested in what’s going on in the world and more interested in their closest surroundings. The most common answers to the question, why they choose television, they answer, because it is free, easy accessible and, most important, reliable information source.

In the second place, there is internet. That includes social media, news platforms and other websites and apps. 38% of people use it as main information source to find out the latest news. The online news is especially popular among younger people, who use computers and mobile devices daily. People choose to consume online news mostly because they are easily accessible. That means, the reader doesn’t have to look for the news, because the news finds them. Second reason is that online news is the only information source that can provide all the latest news, without any hesitation. For example, the news in television usually tell about the action that was going one at least few hours ago, but on online news you can find information about events that happened just few minutes ago. Also, people who consume online content claims that it is the most reliable information source.

24% of the people still chooses to listen to the radio to get the information, but this number is rapidly falling. The radio is more popular among elder people and usually they listen to local radio stations to get the top information about their surroundings, just like in the case of television. The radio is chosen mostly, because that way it is possible to listen to the news while doing some other tasks, for example, driving a car.

And the most unpopular information source is printed media such as newspapers. Only 19% of people use printed media and also its popularity is decreasing. Newspapers are not so popular, because they are not available at home and also there is a need to pay for each edition, however, people who still uses this information source claims that it is a lot more reliable, beside there is a less unnecessary content such as advertisements.

So mostly people appreciate the chance to get free information anywhere, anytime. People are not willing to search for information on purpose. They are not so much interested, either the information is true or not. Although they mostly claim that they base their choice on the reliability of the information source, it doesn’t go along with the fact that they are not ready to pay for the news content and also that they are not willing to search for information on purpose. They just listen or read everything that come in their way, even such websites as Of course, that doesn’t apply to everyone, but to the society as a mass.

Nowadays lot of people trust in everything what’s said or written in mass media. They don’t even try to figure out if it is truth or not, just assume that official information and news providers won’t lie. The truth is that most of the mass media provide only information from secondary information sources so it can be considered as gossip not actual evidence. To know which information provided by media is reliable and which are not sms lån, people must learn the difference between primary and secondary information sources.

Primary information sources are those who provide evidence of an event, person or object the information is about. Those are original materials which can prove that information is really true. They come from the time that is being discussed and provided by someone who actually experienced the event or object. They can come in various forms, for example, written, told, showed etc., but they all as one comes exactly from the actual place and time the news are about. Thos can be autobiographies, memories, letters, interviews, books, documents, artifacts etc. As the primary information sources are actual evidences, they are very reliable, however, they can not be considered as conclusive truth, because also primary source can lie. For example, person who has experienced an event can lie about it, but it will still be considered as primary information source – memories.


Secondary information sources are those who discuss, interpret, comment, analyze, evaluate, summarize, and process primary information sources. As they are not actual evidence and they come form the primary sources, they are from later time and might be from different persons. That forbrukslån på dagen is information which is only based on the evidence of an actual object, event or person, so they are not considered as so reliable. That doesn’t mean secondary information sources are totally reliable. In most cases there is a huge part f truth in secondary information sources as well, but they can be paraphrased, presented a particular manner or distorted. Secondary information sources are articles, bibliographies, literature reviews, many books lån på dagen, most of the news etc.


There can also be tertiary information sources and so on. Information can be passed around many times and each time it gets a little bit more unreliable. Mostly people perceive the information from secondary, tertiary or even further sources so it is already changed a little bit and can not be considered as conclusive truth. To make sure you get the full story right, you must look for the primary information sources. Most of the media and other official information providers show the sources of the information, so you should dig deeper, until you find the primary sources.


Of course, most of the information we perceive from the media is at least half truths and we can get an approximate picture from that, so there is no need to search the primary sources of all the articles and topics you find, but if the information is especially important and you want to pass it further, better make sure it is true by finding the primary information source which it comes from.




Today most people get the newest information from mass media - written, broadcasted, or spoken information sources that reaches a large audience. lainaa heti tilille That means the mass media somehow influence the way people think and behave, but does that also means media runs the whole world and has ultimate power over the whole society? What is an actual role of mass media in today’s society and how does it affects the people? Scientists have carried out many researches and there are many different theories. Here are the basic theories of mass media influence on society.


The oldest one is limited effects theory. That means the effects of mass media are minimal and people still can have their own opinion. Although mass media really can reach large audience and people mostly use them as main information sources, they still have a choice between many different sources and they don’t trust in mass media unless they believe in the information because of personal reasons. Scientists who believe in this theory claims that people more relay on their personal experience, prior knowledge and their own reasoning not mass media announcements, however, this research was carried out almost 70 years ago, when the influence of mass media really was a lot more minimal. Nowadays the situation has changed dramatically.


Next one is the class dominant theory. That means there are some people who own and control the corporations that produce media and they have power over those who consume this media kulutusluottovertailu Basically, that means few people can control the entire society, because they are the only ones who can produce information. It is true, that the ones who runs and owns mass media really has a huge power and they impact the way people think and behave, but this theory is still exaggerated. Society nowadays is not so easy to manipulate with, because there are other information sources and independent journalists, who can tell the truth and people will still have a chance to choose what to believe in and what not. Again, this is a theory that might be true some longer time ago or in certain circumstances, but in modern world it is not really topical any more.


The third one is culturalist theory. This is the newest one. It combines the both previous theories and is most likely one. It claims that people create their own meanings out of the images and messages they receive from the mass media. That means society has an active role in creating mass media. Although media is still ran and owned by the small group of people and mass media can not be considered as truly reliable and independent, the owners of the media are not able to manipulate with society, because they choose what to watch or read, what to believe and how to use this information in further processes. People use mass media, but they can compare different sources and pass the information further as they see it, so mass media doesn’t have ultimate power anymore.



So mass media really is not that reliable and do supplies the society with information that is convenient for them, but nowadays there are so many information sources that people can still get the truth out of it. People can choose what to believe in and can use only the information sources they rely on.